Drew Gieseke
Copywriter | Copy Editor | Storyteller
Portfolio of Work
2015 to Present
I could tell you all about my passion for writing and storytelling, but I'll let my work speak for itself.
HR Hiring Guide: Recruiting Tips, Trends, and Best Practices
2021
In this BernieU continuing education course written and hosted by yours truly, HR professionals will learn how to recruit with the best of the best by viewing eight engaging video classes. Once finished, users can take a 15-question multiple-choice quiz to test their knowledge before earning credit for both SHRM and HRCI.
HR Party of One: How Expiring Federal Unemployment Benefits Could Impact Employers
July 8, 2021
BerniePortal's exclusive YouTube video series chronicles the ins and outs of top trends and best practices facing human resources professionals. Since summer 2020, I've scripted each and every single episode of this series, which has more than doubled its subscribers in the past year-plus.
BerniePortal HR Glossary
2020 to Present
Another key component of BerniePortal's drive to become a top-of-the-line resource in the HR industry is by positioning the brand as a go-to guide for even the most basic compliance questions. I've worked with our resident SEO expert and fellow staff copywriter to update and optimize this resource, which ultimately drives more users to our site.
Four Key Benefits to Online Open Enrollment
2020
Infographics! We all love them, don't we? While I can't take credit for designing this beaut', I can say that our work on this piece exemplifies a core tenet of BerniePortal's brand: give great advice to small- and mid-sized employers. This example is just one of many that gets the job done.
Portfolio of Work
2015 to Present
I could tell you all about my passion for writing and storytelling, but I'll let my work speak for itself.
Kansas City Tap Tour, Visit KC
2017Â to 2020
Visit. Drink. Earn Prizes. The Kansas City Tap Tour is a print and digital project that showcases Kansas City's craft beer scene. Visitors and locals alike are encouraged to visit various local breweries while earning stamps, discounts, prizes along the way.
The Legacy of Donor Phyllis Brissenden, Ladue News
April 16, 2020
As a contributing writer for St. Louis-area lifestyle publication Ladue News, I've had the chance to talk to a wide variety of people regarding fashion, real estate, design, and more. This recent feature stands out as a timely example of the intersection between the arts community and the impact of coronavirus.
Visit KC Visitors Guide
2016Â to 2020
Visit KC, Kansas City's Official Visitors Guide, is the place to find insider tips, local favorites and info on what’s happening during your next visit. View the 2020 guide for the latest trends in culinary, culture, attractions and more in the New Midwest.
Amazon Expanding Healthcare Initiatives with Sleep Monitoring Tech and More
July 13, 2021
At Bernard Health, one of our main objectives was to position BerniePortal—the organization's all-in-one HRIS and employer-facing brand—as a leader in the HR space. Articles like this one, which describes how Amazon continues to make strategic moves that could reshape the healthcare industry.
Let's Get in Touch
Want to work together? Reach out and we can talk about your upcoming projects. (I'm also big into coffee and books and Missouri sports, so we can talk about those, too.)
Houston, TX (Soon)